Dr. Tony Ebel welcomes John Price to explain major 2026 marketing shifts affecting pediatric, perinatal, and family chiropractic practices. The episode covers Google’s AI Overviews reducing clicks on traditional search results and emphasizes doubling down on local search via the map pack, reviews, and publishing authoritative, parent-focused educational website content. It also explains Google’s new agent booking capabilities rolling out in summer 2026, where AI can book appointments or call offices, requiring complete Google Business Profiles, reliable phone answering with rapid missed-call follow-up, and CA training for warm inquiry calls. Social media guidance highlights continuing short-form reels plus a return of long-form depth, and platforms prioritizing authentic, original content. The core takeaway is to build consistency, trust, and infrastructure through updated listings, real doctor-to-parent content, and online booking/automation.

------

Links & Resources:

FREE PX Trainings

• The Proven Path to a Thriving Family Practice
• How Data-Driven Chiros Are Dominating with Today's Parents
• The NeuroAGE of Perinatal Chiropractic is Here

Join 1,000+ Docs in the PX Membership

Attend a Neuro-Tonal Certification & Adjusting Seminar (20 CEs!)

------

Key Moments:

01:54 Marketing Is The Mission

05:41 Google AI Overviews Shift

06:44 Win Local Search Now

08:10 Be The Cited Source

10:16 Google Booking Agents

15:52 Prepare Your Practice

18:35 Social Media Trends 2026

21:33 Consistency Trust Infrastructure

24:27 Three Moves This Week

------

Want more of The Family Practice Podcast?

Subscribe to our YouTube channel.

Follow The Pediatric Experience on Instagram

Follow Dr. Tony Ebel on Instagram