『#102 - What Families Actually Remember About the Sales Process with Mikhail Blosser』のカバーアート

#102 - What Families Actually Remember About the Sales Process with Mikhail Blosser

#102 - What Families Actually Remember About the Sales Process with Mikhail Blosser

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Summary In this episode, Mikhail Blosser from Hilltop Senior Living shares insights on the importance of emotional connection, early discovery, trust-building, and seamless experience in senior living admissions. Learn how to improve resident engagement, align marketing and sales, and foster community trust. Useful Links: Hilltop Senior Living - https://htop.org Atomic Habits by James Clear - https://www.amazon.com/Atomic-Habits-James-Clear/dp/0735211299 Mikhail Blosser's Email - mikhailb@htop.org Key Topics The importance of early discovery in senior living Building emotional trust with families Aligning marketing and sales strategies The resident onboarding process and first 30 days Referral relationships and community outreach Chapters 00:00 Welcome to From Leads to Leases - A Senior Living Sales Podcast 01:29 Welcome Mikhail Blosser - Senior Living Multi-Site Sales Manager 02:41 Understanding Family Dynamics and Trust 05:40 Why Sales Should Never Skip Discovery 07:33 Trust is More Important Than Ever 13:26 Aligning Marketing with Promised Lived Experience 15:18 Creating the Hilltop VIP Experience 20:01 The Non-Profit Advantage in Senior Living 23:11 Building Referral Relationships 27:30 Aligning Sales and Marketing Teams 32:54 The Importance of the First 30 Days 36:54 Closing Thoughts with Mikhail Blosser
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