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100 episodes.
$500 in my bank account when I started.
A $25,000 contract I had no idea how I was going to pay for.
And a rebrand I've been sitting on for over 12 months.

This is it. The full, unfiltered story of how Beauty Industry Leaders went from a post in a Skool community to 25,000 downloads across 1,247 cities, and why the next 100 episodes are going to look very different.

I'm not holding anything back in this one.

I talk about the woman who tried to bully me out of starting this before I'd even recorded a single episode. The $680-per-episode cost of audio-only production when I could barely afford food. Splitting my grandma's meal prep containers into thirds just to make it through the week. Breaking my mic three weeks after it arrived. Recording in my studio apartment with blankets draped over the wardrobe to kill the echo. And the 150+ retakes per episode that nearly broke me.

But I also talk about the friendships that changed my life. The guests who made me cry. The moment I realized long-form content was my superpower. And the identity crisis I've been quietly battling for the last 12 months, wondering if I'd outgrown the very brand I built.
This episode is where I share what's next.

I'm announcing the rebrand. I'm telling you the new name. And I'm sharing why this evolution has been the hardest and most necessary decision I've made since starting this podcast.

In this episode:
→ The full origin story of Beauty Industry Leaders, from the first idea to the first download
→ Signing a $25K contract with nothing in my account
→ The podcast agency journey: what worked, what didn't, and why I brought everything in-house
→ Building a $30K studio on a $3K budget
→ My top five episodes and what each one taught me
→ Why storytelling outperforms strategy content every time
→ The content funnel: short-form to long-form to community
→ The 12-month identity crisis I never talked about publicly
→ The official rebrand announcement and what it means for you
→ And a tease of the family business docuseries that's coming next

If you've been here since episode one, thank you. If this is your first episode, welcome to the most honest version of this podcast I've ever put out.

Here's to being a little bit delusional.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/