The Imperfect Podcast – Episode 10: Strategic Networking, Online and Offline with Tom Etherington

In this milestone episode... our very first interview! Wendy Lloyd Curley sits down with longtime friend and LinkedIn strategist Tom Etherington to explore the powerful intersection of in-person and online networking.

Tom, founder of Connect Content and a former journalist, shares his philosophy on using LinkedIn as a relationship-building tool rather than just a content megaphone. Together, Wendy and Tom compare approaches, swap stories, and offer practical advice on everything from crafting a compelling “About” section to making real connections that begin either at a networking event or in a comment thread.

Whether you're starting a conversation in a conference room or with a QR code scan, this episode is packed with insights to help you blend authenticity and strategy in every connection you make.

🧠 Topics covered:

• Building trust before making the ask

• Strategic outreach vs. spammy selling

• LinkedIn content that starts conversations (not lectures)

• How to use personality to connect with the right audience

• Why your “About” section isn’t just about you

🔗 Plus, hear about Tom’s signature LinkedIn Roadmap process and how he helps professionals stand out online with integrity and voice.

🎯 Perfect for: Business owners, BNI members, professional networkers, and anyone wanting to get more out of LinkedIn.

https://www.linkedin.com/in/tom-etherington/