This week Amanda & Bec are talking about the thing so many dance studio owners love to hate… social media.

If you've ever stared at your phone thinking, "What am I even meant to post?"—this episode is your permission slip to stop making it so hard.

They break down why social media is non-negotiable for studio growth these days (and why "I hate socials" isn't a strategy), what simple content actually works, how to involve your staff without paying someone 10 hours a week for two posts, and the big mistakes that quietly block enquiries—like having messaging turned off (!).

Plus: a spicy little rant about boring Canva posts… and a reminder that parents don't need perfection—they want real.

Episode Highlights

• Social media is where parents discover and "research" studios now—often before Google.
• You don't need a full-time social media person. Most studios can do it in 2–3 hours/week.
• Your studio already has the BEST organic content: happy kids, community, joy, behind-the-scenes.
• "Perfect" can actually scare parents off—realistic content builds trust.
• Train your staff on what to film (and make it easy to submit content).
• Don't block enquiries: public profile + DMs turned ON is essential.
• Be careful with AI: use it well, or don't use it (no weird hands/fingers please 😬).
• Time-block your content and keep it simple: 3–4 clips → reel → done.

Podcast listener offer: One week free inside the Dance Principles United Tribe: https://danceprincipalsunited.com/dpu-tribe/