If you're launching a podcast and you haven't asked yourself: Am I building this as a business funnel or an entertainment podcast? I'm going to explain why it's helpful to pick a lane.

Both are valid, both can make money, but the paths look slightly different and, to be honest, I missed this out from last week's episode so, I'm adding it in now.

In this episode, I'm breaking down the difference between the two, why it matters for your monetisation strategy and what the reality check actually looks like for each lane.

If you're building a business podcast, you can monetise from day one. You don't need thousands of downloads. You just need a specific person with a specific problem who trusts you. And ideally, you already have somewhere to take them.

SIGN UP TO PODLINE BLING HERE

About your host: Martha Lucía is a podcast manager and coach who helps female entrepreneurs use their podcast as a funnel for their business, not just a hobby. Through done-for-you podcast management, 1:1 podcast strategy and group coaching, Martha is on a mission to help women in business launch, grow and monetise their podcasts that actually convert listeners into clients.

Follow the show: If this episode resonated, the best thing you can do is hit follow on whatever platform you're listening on. New episodes drop every Tuesday and you'll catch every win, flop and strategy along the way. Got thoughts on what you'd like to hear? Leave a comment or drop me a DM on Instagram!

Find Me on Instagram 💕