10,000 Practices. Nearly 2 Million Frames Per Year. Here's What ClearVision Optical Is Seeing
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10,000 Practices. Nearly 2 Million Frames Per Year. Here's What ClearVision Optical Is Seeing
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What would change inside your practice if you stopped thinking of the optical as simply where patients go after the exam, and started thinking about it as a place people genuinely want to shop?
That question sits at the center of this week's Power Hour.
In this week's episode, host Eugene Shatsman sits down with David Friedfeld, President and Co-Owner of ClearVision Optical, a 78-year-old family-owned frame distributor serving roughly 10,000 customers and shipping between 1.5 and 2 million frames annually. That scale gives David a unique view into how consumers are changing, and what independent practices may be missing.
And the conversation keeps coming back to one issue:
Independent optometry may be very good at delivering eye exams. But is it equally good at creating a shopping experience?