Why start now?

Because hiding hurts. After a two‑day healing retreat, I posted an 11‑minute video and pressed record on Episode 1. I’m done with fluff. I talk about the beach‑ball feelings I tried to hold down, the therapy that turned them into words, and the moment someone asked if I had “trauma” for walking away from an 80/20 white‑label deal. I chose autonomy. I chose values. I share my WILER code (wisdom from adversity, integrity over opportunity, lead with impact, extreme ownership, relentless execution) and set the tone for this show: depth over posturing.

If you want leaders who can pull back the curtains, reveal the mess and how they still keep moving forward, you're home. Join the conversation inside BILD What Matters.

Some key takeaways:

How to name the shutdown: calm can be numb.

Choose values when opportunity tests you.

Build your own platform if autonomy matters.

Why I use WILER to drive all hard calls.

Own your role; expect the same from others.

Execute relentlessly: press record, refine, repeat.

0:00 Why I pressed record today
02:10 When the beach balls popped up
05:00 “I couldn’t pretend anymore”
08:20 The WILLER code explained
12:30 When everything fell apart (values vs deal)
16:10 What this podcast will stand for
18:40 How to leave a review and enter the draw

BILD What Matters explores Business, Impact, and Life by Design.
Here to normalize the struggle behind leadership and building what really matters, so you know you're not alone.

Subscribe, leave a review, and share this episode with someone who's making an impact in this world.