Abi Asija sits down with Simon Popple, Founder of Gold Program, an educational platform designed to teach people how to invest in gold through a structured portfolio system instead of simply buying a single gold ETF. With a strong LinkedIn following, growing webinar attendance, and deep experience in gold, metals, mining, and commodities, Simon is facing a clear business challenge: people are interested, but they are not yet converting into customers.

Key Insight: A strong product is not enough if the offer is unclear. Simon has a valuable system for helping investors understand gold, mining equities, risk categories, and portfolio construction, but the business needs sharper positioning, a simpler offer, and a stronger education-based funnel that moves people from interest to trust to action.

The conversation breaks down the core problem behind Gold Program’s current growth bottleneck. Simon has audience attention, including 22,000 LinkedIn followers and webinars with more than 1,000 registrants, but his messaging is not yet converting that attention into consistent revenue. Abi identifies that the audience may understand why gold matters, but they still need to be educated on how Simon’s system works and why it is different.

A major strategic shift discussed is repositioning the business away from direct investment tips and toward a clearer educational product. Because Simon cannot legally provide personalized investment recommendations, Abi pushes him to frame the offer around teaching people how to think, research, assess risk, and build their own gold investment framework.

They also explore how to simplify the offer, remove confusing tiers, build a stronger lead nurture sequence, use webinars more strategically, and create a founder-style program where early customers help refine the course through live feedback. Instead of relying on guarantees tied to gold performance, Abi emphasizes building an offer around education, clarity, process, and customer transformation.

Viewers will walk away with a practical framework for turning expertise into a scalable educational business, including how to clarify an offer, avoid unsustainable guarantees, build trust with a warm audience, and convert webinar registrants into customers. If you’re interested in learning more about Simon’s Gold Program and how he teaches people to think about gold investing, visit goldprogram.co.uk to explore the available products or reach out directly.