In this episode, consultant, speaker, and creator, Heike Young, shares her journey from leading content teams at Salesforce and Microsoft to building her own business helping B2B brands create content through employees, customers, and creators. She reflects on leaving a successful corporate career, the desire for greater flexibility and ownership of her time, and how building an audience on LinkedIn created the foundation for her entrepreneurial leap.

Heike breaks down how she landed her first clients through inbound demand, content partnerships, and consulting opportunities that emerged from her online presence. She shares the lessons learned during her first year of business, including the challenges of pricing, packaging offers, balancing multiple audiences, and discovering which types of work created the highest return on her time and energy.

The conversation explores the rise of people-generated content in an AI-driven world and why Heike believes authentic human voices are becoming a competitive advantage for brands. She discusses her work training teams to create employee-generated content, her collaboration with LinkedIn creator Vince Pieri, and the realities of building workshops, consulting engagements, and recurring revenue streams.

Throughout the episode, Heike reflects on personal branding, content strategy, entrepreneurship, and the tradeoffs of creator-led businesses. She shares what she would do differently, why she is moving away from sponsored content, and how she is shaping a business centered on teaching, creativity, and meaningful client impact.

Timestamps:

(00:00) Intro

(04:21) Building a business through content

(13:15) Pricing, coaching, and finding ROI on time

(21:04) Helping brands create people-generated content

(27:31) Why human-created content matters in the AI era

(30:39) Partnering with Vince Pieri and building workshops

(37:28) Recurring revenue, execution, and client success

(45:17) Lessons learned from building the wrong audience

(51:36) What's next for the business

(53:20) Moving beyond sponsored content

(57:46) Last meal on Earth

Follow Heike on LinkedIn: https://www.linkedin.com/in/heikeyoung/ Check out Heike’s Website: https://heike-young.com/

–

Build a repeatable inbound motion and stabilize your revenue: ⁠https://duoconsulting.co/⁠

Each week, we share a new framework, concept, or example of how solopreneurs are scaling from $25,000 to $60,000+ per month: ​​⁠https://www.howsolosscale.com/⁠

In this episode, Josh Lowman, founder of Gold Front, shares his unconventional path from aspiring filmmaker to building a category design studio working with companies like Uber, Stripe, and Qualtrics. He opens up about early career struggles, getting fired and starting his first agency, and the fear that held him back from launching his second agency for years.

He breaks down how he transitioned from a generalist creative studio to a focused category strategy firm, and why productizing his work became the foundation for growth. He also dives into the realities of running an agency—from revenue rollercoasters to redefining success—and how his vision for the business evolved over time.

The conversation explores how AI reshaped his thinking, leading him to build a personal brand on LinkedIn and diversify into training products, cohorts, and workshops. Josh shares why personal brand is becoming a defensible moat, how he balances high-ticket client work with scalable education, and why teaching has become a core part of his mission.

Throughout the episode, Josh reflects on entrepreneurship, fear, identity, and finding meaning beyond money—offering a raw look at what it actually takes to build, evolve, and sustain a creative business.

Timestamps:

(00:00) Intro

(01:00) From film dreams to first agency

(04:00) Getting fired → starting a business

(07:00) Fear of failure delaying Gold Front

(10:00) Landing early clients like Stripe & Uber

(14:00) From creative studio → category strategy

(20:00) The agency rollercoaster (wins vs dry spells)

(24:00) Why business goals constantly evolve

(28:00) AI, personal brand, and LinkedIn growth

(32:00) Diversifying revenue beyond services

(36:00) Balancing high-ticket work with education

(39:00) Teaching, purpose, and what’s next

Follow Josh on LinkedIn: https://www.linkedin.com/in/joshlowman/ Check out Gold Front: https://www.linkedin.com/company/gold-front/

–

Build a repeatable inbound motion and stabilize your revenue: ⁠https://duoconsulting.co/⁠

Each week, we share a new framework, concept, or example of how solopreneurs are scaling from $25,000 to $60,000+ per month: ​​⁠https://www.howsolosscale.com/⁠

In this episode, Morgan Ingram, Founder & CEO of AMP Social shares his journey from being the worst-performing SDR on his team to becoming one of the most recognized voices in modern B2B sales. He opens up about the mindset shift that changed everything early in his career, the lessons he learned working with John Barrows, and why going all in on self-development became the foundation of his success.

The conversation dives deep into personal branding, content strategy, and the future of sales in the AI era. Morgan explains why he believes the market has over-indexed on AI, why human development matters more than ever, and how he’s building a new framework centered around three pillars: human growth, sales skills, and AI proficiency. He also reflects on entrepreneurship, fulfillment, consistency, and redefining success beyond revenue and vanity metrics.

Throughout the episode, Morgan shares an honest look at ambition, identity, burnout, and growth. If you are trying to build something meaningful in a rapidly changing world, this is for you.

Timestamps:

(00:00) Intro

(00:47) From worst SDR to sales leader

(04:30) The emotional rollercoaster of entrepreneurship

(06:00) Losing $450K in pipeline overnight

(15:00) Why the production model failed

(21:00) Narrative-led growth & content strategy

(25:00) Scaling too fast and chasing the wrong vision

(32:00) Rediscovering coaching & rebuilding the business

(34:00) Redefining success beyond money

(41:00) The 3 layers of future sales leaders

Follow Morgan on LinkedIn: https://www.linkedin.com/in/morganjingramamp/ Check out AMP Social: https://www.linkedin.com/company/theampsocial/

–

Build a repeatable inbound motion and stabilize your revenue: ⁠https://duoconsulting.co/⁠

Each week, we share a new framework, concept, or example of how solopreneurs are scaling from $25,000 to $60,000+ per month: ​​⁠https://www.howsolosscale.com/⁠