#096 Larry Jackson: Apple Music, gamma, and the Artist-Entrepreneur Era
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#096 Larry Jackson: Apple Music, gamma, and the Artist-Entrepreneur Era
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Larry Jackson’s career is a story about the changing power structure of music: from radio instinct and major-label mentorship to streaming strategy, platform building, and a new vision for artists as full-scale entrepreneurs.
This episode looks at Jackson’s rise from teenage radio prodigy to influential executive at Apple Music and founder of gamma, the billion-dollar media company built around artist ownership, distribution technology, branding, and direct-to-consumer infrastructure. His path runs through mentors like Clive Davis and Jimmy Iovine, but his real project is about building a new operating system for the music business.
We get into the promise and tension of the artist-entrepreneur economy: whether platforms like gamma can shift power away from traditional labels, how institutional capital shapes creative independence, and what happens when cultural literacy, finance, technology, and artist control all collide. This is a story about ownership, leverage, and the next architecture of music power.
Follow along for the next deep dive.
Stay curious.