Every so often a guest makes me want to go back and redo my first three years in this business. Devin Sweazy is one of them. She left a lucrative medical device career, put an offer on a Marco Island house while she was there on vacation, and moved her three daughters from downtown Chicago four months later – all before she had a real estate license. The nudge came from her daughter Jaden, who asked the question Devin didn't have a good answer for: "Mom, why aren't you a realtor?"

What follows is honestly a master class. Devin walks us through spending a full year studying the island before taking a single client, launching with a $40,000 advertising budget she tracked lead by lead, and building a YouTube channel that produced nothing for two and a half years and now on its own drives about four closings a year at a $1.8M average price point. We also get into why AI search is sending both of us the most qualified leads we've seen, and why in a second-home market, the thing you're really selling isn't square footage – it's your client's time.

Devin Sweazy Group
https://devinsweazygroup.com/

Epic Agents Podcast
https://epicagentspodcast.com/

Produced by:
Jeff Hamm - Real Estate Broker
https://lknreal.com/
https://bannerelkliving.com/

SEO, AI & Digital PR for Realtors
https://aidawerks.com/