A behind-the-scenes conversation about trying to grow a business through trust and genuine conversation—and what happens when that values-aligned approach isn’t producing results quickly enough.

In this episode, I’m joined by Dee Shepherd, a speaker, author, and transformational coach who helps successful female solopreneurs reconnect with themselves, rebuild self-trust, and thrive within the lives and businesses they’ve created.

What we explored:

• Why Dee moved away from sales approaches that felt pushy or performative
• Building trust through conversations rather than relying on hype
• The hidden workload of being the marketer, salesperson, coach, and creator
• Why investing in well-known coaches doesn’t guarantee meaningful results
• Wanting greater visibility without sacrificing depth or integrity

A values-aligned approach may feel better—but when it remains slow, unclear, and difficult to sustain, alignment alone doesn’t solve the business problem.

Dee’s links:
→ Website: http://becomingheragain.online/
→ LinkedIn: https://www.linkedin.com/in/dee-shepherd-8471b21a6/
→ Instagram: https://www.linkedin.com/in/dee-shepherd-8471b21a6/
→ Facebook: https://www.facebook.com/thedeevineshepherd

Sophie’s links:
👁️ Work with me: bio.site/ren.wellbeing
👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/
👁️ Everything else: https://www.ren-wellbeing.com/
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