In this episode of the Get Keen Podcast, host Dan Lee, founder of Plum Property, takes on one of the most controversial topics in real estate, ethics. With public trust in agents at an all‑time low, Dan unpacks why the industry is often viewed as dodgy and highlights the damaging practices of underquoting, dummy bidding, and high‑pressure tactics. He shares practical steps agents can take to protect their license, handle multiple offers fairly, communicate honestly with buyers and sellers, and build a career based on integrity.

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Timestamps

00:00:00 - Introduction

00:02:10 - Ethics in Real Estate

00:03:31 - Ivan Bresic's Perspective

00:05:00 - High-Profile Allegations in the Industry

00:08:53 - The Importance of Integrity

00:09:14 - Following the Rules of Fair Trading

00:11:00 - Managing License Expiry

00:12:57 - Handling Multiple Offers

00:15:39 - Avoiding Underquoting

00:20:00 - Ethical Competition Among Agents

00:23:58 - Avoiding Negative Talk About Competitors

00:25:15 - Maintaining Commission Agreements

00:26:08 - Honesty in Pricing

00:28:38 - Respecting Client Communication Preferences

00:29:21 - Over-Promising vs. Under-Delivering

00:30:37 - Professionalism in Conduct