In this episode, Jeff sits down with Savannah Pope, a Coldwell Banker real estate broker in Asheville, North Carolina, to explore how her marketing degree from Western Carolina University has shaped a seven-year career rooted in new construction and residential sales. Savannah shares how a senior-year internship at a boutique Asheville brokerage unexpectedly launched her into the industry, and why leaning into digital marketing — particularly Instagram and Facebook — has become her signature edge in a market that's rebalancing after Hurricane Helene.

Jeff and Savannah also dig into the state of the Asheville market heading into 2026, including why inventory is loosening, how recent interest rate dips have re-energized both buyers and sellers, and what the short-term rental landscape looks like after years of rapid growth. The conversation closes with practical, encouraging advice for newer agents on getting started with video, pushing past on-camera discomfort, and why showing up as a real person — not a “real estate robot” — is the fastest path to genuine connection and referrals.

Savannah Pope | Coldwell Banker Advantage (Asheville, NC)
https://www.coldwellbanker.com/nc/asheville/agents/savannah-pope/aid-P00200000FDdtO0XhpUz9iV4JPz6xdz7DY9SsX47

Epic Agents Podcast
https://epicagentspodcast.com/

Produced by:
Jeff Hamm - SEO & Digital PR for Realtors
https://aidawerks.com/