Review enough law firm websites in a short space of time and something strange happens. You stop taking individual notes, because you're writing the same five things every time.

This episode walks all five gaps: unanswered client questions, an untended Google profile, a faceless firm, a frozen clock, and a presence that fails to confirm the firm's real reputation. Then the harder question: why they survive in smart, well-run practices, and why nobody inside the firm can see them.

WHAT WE COVER:

• The five gaps that appear in almost every law firm
• Why they're invisible from the inside, and obvious from the outside
• Why not one of them is about being a better lawyer
• The order of attack, fastest wins first
• What a firm looks like twelve months after closing all five
• 
  

WHAT TO DO THIS WEEK:

The wince test. Open your own website and Google profile and read the list against them. One gap will make you wince harder than the others. That's your starting point, because it's the gap you already suspected.

LINKS:

Free webinar: ngcreative.au/webinar

Book a free discovery call: ngcreative.au/contact

Law Firm Visibility Audit: ngcreative.au/law-firm-visibility-audit/

The Visible Firm: thevisiblefirm.com.au

NEXT EPISODE: Why five star reviews don't make your firm findable.

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