08: The New Front Page: When AI Recommends Lawyers
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08: The New Front Page: When AI Recommends Lawyers
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著者：
People now ask AI tools to recommend lawyers, and the answers are built entirely from the published record. Firms with a real content footprint exist in those answers. Firms with a brochure website gave the AI nothing, so they get nothing. This episode covers how the mechanism works, why it lands hardest in family law, why nobody can game it, and the first page to publish.
WHAT WE COVER:
- The new front page: answers instead of links
- How AI decides which firms exist
- Why private AI chats are where family law research is moving
- Why there's no ad slot and no trick, and what that means
- The ninety second baseline test for your own firm
WHAT TO DO THIS WEEK:
Ask an AI your clients' three most common questions plus who it recommends in your area. Note the answer. Then publish a
clear answer to your most-asked question on your site. The record gets built one page at a time.
LINKS: ngcreative.au/webinar | ngcreative.au/contact | thevisiblefirm.com.au
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