A behind-the-scenes conversation about niche clarity, trust-building, and why so many practitioners struggle when they try to help everyone instead of deeply understanding a specific group of people.

In this episode, I’m joined by Amanda Greening, a nurse life coach who helps women create more time, energy, and fulfillment in the lives they’ve worked so hard to build. Together, we explore burnout in the nursing profession, the importance of knowing your people deeply, and how real conversations create the foundation for sustainable business growth.

What we explored:

• Why trying to help everyone often keeps practitioners stuck
• The advantage of serving a community you already understand deeply
• How trust is built through conversations, not content creation
• Burnout, guilt, and work-life balance in the nursing profession
• Reframing sales as an act of service rather than persuasion

The more clearly you understand your people, the easier it becomes to build trust, create meaningful offers, and grow a business that genuinely helps the people you're here to serve.

Amanda's links:

→ Website: https://www.greenhavencoaching.com/
→ Facebook: https://www.facebook.com/amanda.perry.564
→ Social Media: @amanda24lee

Sophie’s links:
👁️ Work with me: bio.site/ren.wellbeing
👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/
👁️ Everything else: https://www.ren-wellbeing.com/
🤍