Your homepage gets about three seconds. Less than the five minutes you might get for a sponsorship pitch.

At an event, Alyssa had five minutes to talk about her company in front of a room that had just come back from lunch. She had a booth. She had postcards. She had a clean, packaged call to action waiting. Almost nobody took it. What people did take was the conversation.

In this week's episode of Flavor Notes, Alyssa unpacks what that day taught her about what a homepage is actually supposed to do with the seconds it gets.

In this episode, you'll learn:

• Why the scripted CTA got ignored, and what the unscripted conversations produced instead.
• What happens when someone hears your name in a room you weren't in, then looks you up.
• Why most homepages plaster the proof, the credentials, and the pitch before the visitor has decided they wanted to hear any of it.
• Why your homepage isn't the place to close the sale, and what it should be earning instead.
• The case for friction: why an extra click can position you as someone who meets a visitor where they are.
• How a referral transfers trust, and where the handoff breaks when the website doesn't sound like the brand someone was told about.

If your website isn't keeping up with what your business has become, Made to Order is the full process from story to strategy to structure to design. Learn more ⁠here⁠.

If you suspect your homepage is losing warm referrals in the first few seconds, the First Sip Audit will show you where. Book the First Sip Audit ⁠here⁠.

Follow Alyssa:

LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alyssacg/⁠⁠⁠⁠⁠⁠

Instagram: ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/contrastcollective.co/⁠⁠⁠⁠⁠⁠⁠

Substack: ⁠⁠⁠⁠⁠⁠https://alyssasangalang.substack.com/⁠⁠⁠⁠⁠⁠

Website: ⁠⁠⁠⁠⁠⁠https://contrastcollective.co⁠⁠⁠⁠

If this episode gave you language for something you've been circling for a while, rate and review the show, and send it to a business friend you know who's outgrown their website.