07 - The Value Stick
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07 - The Value Stick
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概要
As Felix Oberholzer-Gee puts it, "The value stick is a simple but powerful tool. It reminds us that great strategy is about expanding the space between willingness to pay and willingness to sell—for everyone in the value chain."
We talk a lot at Klassen about creating value—but how do we actually measure it? One of the best tools we use to understand that is something called the Value Stick.
This tool helps us see both sides of the equation: what our customers are willing to pay, and what it costs us to deliver—our willingness to sell. The bigger the gap, the more value we’ve created.
In this episode, I’m sitting down with Greg Reese, our Chief Commercial Officer, to dig into the math, mindset, and meaning behind the Value Stick—and how everyone at Klassen plays a role in expanding it.
References - More info about the Value Stick
https://online.hbs.edu/blog/post/value-based-strategy
https://www.youtube.com/watch?v=QVxDDHgNvn8