You're not burying your expertise on purpose. But you've been taught to look "professional" online...and that's keeping you invisible. This week, Alyssa sits down with someone who does for social media what she does for websites: translates expertise so it actually lands.

Michelle Ong is a social media content strategist who helps solo entrepreneurs turn Instagram into the #1 way they market their brand and services. After a decade in corporate marketing, she left it all to create Hello Lemon, turning her marketing skills into a business and socials became her go-to way to grow it. Now, she helps other similar business owners create content with purpose, making content the easiest part of their business with a plan they can stick to.

If you've ever wondered why your credentials and professional experience aren't doing the work you thought they would on social media, this conversation is going to name exactly why.

In this episode, you'll learn:

• What most experts underestimate about themselves online and why the "boring" details they're skipping are often the parts the clients/collaborators want to see
• Why skills alone are no longer a differentiator on social media...and what actually separates you from someone who offers the exact same thing
• The Creator Mindset: what it is, why Michelle recommends it for expertise-based business owners, and what level you're actually aiming for
• How honesty has become the highest-performing content strategy on Instagram right now, and what that looks like for a serious, credentialed expert
• The first-person reframe that turns educational content into perspective-driven storytelling and why it works
• Michelle's 15-minute action step for expertise-based business owners who want their work to land on Instagram today

Find out where your translation is breaking down: Take the Trust Gap Finder Quiz, free and under five minutes. ⁠⁠TAKE THE QUIZ⁠⁠

Ready to work together? Made to Order (formerly known as The Espresso Shot) is Contrast Collective's signature offer for experts who are done guessing. Whether you want to do this together or hand it off to a web design strategist entirely, there's a version built for where you are right now. ⁠⁠LEARN MORE⁠⁠

Follow Michelle:

• IG: www.instagram.com/byhellolemon
• Website: www.hellolemonmedia.com⁠
• Free resources to start: www.hellolemonmedia.com/freebies⁠

Follow Alyssa:

Instagram: ⁠⁠⁠⁠https://www.instagram.com/contrastcollective.co/⁠⁠⁠⁠

LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/alyssacg/⁠⁠⁠⁠

Substack: ⁠⁠⁠⁠https://alyssasangalang.substack.com/⁠⁠⁠⁠

Website: ⁠⁠⁠⁠https://contrastcollective.co⁠⁠⁠

If this episode made you look at your social media differently, send it to someone who needs to hear it. See you next episode!