If your email list isn’t making money… you’re probably making one (or more) of these mistakes.

In this episode of Boss Lady Social, Courtney Sjoberg Davini breaks down the most common email marketing mistakes she sees as a fractional CMO working with online business owners, coaches, and creatives.

Email marketing is NOT dead, but most people are using it wrong.

From inconsistent email schedules to poor subject lines to relying too heavily on social media, these mistakes are quietly killing your conversions.

The good news? Most of them are simple fixes that can dramatically increase your sales.

In this episode, you’ll learn:

• Why email marketing still has the highest ROI in 2026
• The real difference between Instagram reach vs email reach
• How often you should actually be emailing your list
• Why only emailing during sales is hurting your business
• How many emails you should send during a launch
• Why cleaning your email list improves deliverability
• How segmentation and tagging increase conversions
• Why talking to “everyone” is lowering your engagement
• How to understand your email metrics (open rates, clicks, etc.)
• Why tracking your emails with UTM links matters
• How to write better subject lines that get opened
• Why plain text emails outperform overly designed emails
• How to use social media to grow your email list (not replace it)

Resources & Links:

👉 Start building your email system here: https://bit.ly/4maO90M

👉 Follow Courtney on Instagram: https://www.instagram.com/courtneydavini

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