『049. Why Agencies Lose Deals They Should Have Won』のカバーアート

049. Why Agencies Lose Deals They Should Have Won

049. Why Agencies Lose Deals They Should Have Won

無料で聴く

ポッドキャストの詳細を見る

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Most agencies are obsessed with finding new leads. They're spending time and money on cold outreach, networking, and lead gen tactics, all while ignoring the goldmine sitting in their inbox: past conversations that never closed.In this episode, Melissa and Meredith tackle one of the most underrated skills in business development: the art of the follow-up. Spoiler: "just checking in" isn't a strategy. It's a signal that you've already lost the thread.The stats are damning. According to HubSpot's 2024 sales data, 80% of B2B deals require at least five follow-ups to close. Yet 44% of sellers stop after just one attempt. That gap is where deals go to die.If you've ever wondered...Why am I not closing leads I had great conversations with?How do I follow up without sounding desperate or salesy?What's the difference between persistence and being annoying?Is there a magic email that actually gets responses?...this one's for you.This episode is brought to you by:Copper is the CRM that helps agencies attract more clients, streamline communication, and deliver projects effortlessly. Exclusive to listeners of the podcast, Copper is offering 15% off any annual plan with promo code AGENCYDARLINGS at copper.com/agencyChapters:(00:00:00) Intro and the 120% ProblemMichelle Obama's advice on showing up at 120% as a woman and person of colorWhy agency owners carry extra weight in every interactionSetting the tone for intentionality in business development(00:07:43) The Five-Minute Journal Approach to IntentionalityHow morning journaling shifted Melissa's approach to follow-upsThe power of writing down who you want to connect withWhy intention creates momentum in your pipeline(00:14:08) Why Agencies Leave Money on the Table with Past LeadsThe goldmine sitting in your inbox that you're ignoringWhy warm leads are more valuable than cold outreachThe real reason most agencies don't close deals they should win(00:17:14) The Barbara Corcoran Philosophy on Persistence"Every successful deal I've ever done came from following up when other people gave up"What clients actually think when you don't follow upThe difference between desperate and persistent(00:24:54) The Statistics That Should Wake You Up80% of B2B deals require at least five follow-ups to close44% of sellers stop after just one attemptMcKinsey data: 74.6% of B2B sales take four or more months(00:33:35) What You're Doing Wrong with Follow-UpsWhy "just checking in" makes you look insecureThe problem with "bumping this to the top of your inbox"How vague questions put the burden on your prospect(00:37:54) The Three-Part Formula That Actually WorksRelevance: Reference something specific from your conversationAdd Value: Share something new that helps themClear Next Step: End with a yes-or-no question(00:43:34) Cadence and Timing for Your Follow-Up StrategyInitial phase: touchpoint every five to seven daysLong-term: five to seven total touches over 90-180 daysWhen to speed up and when to space out(00:46:56) The Kill Email That Always Gets a ResponseThe email that works nine times out of tenWhy giving them an easy out creates urgencyHow removing pressure gets people to finally respondWant To Dive Deeper On These Topics?Episode 13: Ghosts, Maybes, and Wins: Your Pipeline PlaybookEpisode 34: Ghosting Happens. Here's How to Bring the Right Leads Back.Apply to join our exclusive Agency Darlings Slack Community: agencydarlings.com/communitySign up for our agency advice column: agencydarlings.myflodesk.com/signupConnect with Melissa & Meredith:Waverly Ave: waverlyave.comInstagram: instagram.com/waverlyave.coLe Chéile: lecheile.co/contactInstagram: instagram.com/lecheile.co
adbl_web_anon_alc_button_suppression_c
まだレビューはありません