『048. How I Doubled My Agency by Doing Less with Lauryn Warnick』のカバーアート

048. How I Doubled My Agency by Doing Less with Lauryn Warnick

048. How I Doubled My Agency by Doing Less with Lauryn Warnick

無料で聴く

ポッドキャストの詳細を見る

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Over the past decade, Lauryn Warnick has quietly built Villain Branding into a trusted partner for high-growth B2B companies navigating moments where brand decisions carry real weight, scale, complexity, leadership alignment, and pressure. In the past two years, she's doubled Villain's revenue, putting the firm in the rare 2% of women-owned businesses to cross the seven-figure threshold.But that growth didn't come from doing more. It came from doing less, and from making a painful identity shift that most founders avoid talking about.If you've ever wondered...How do I know when it's time to stop being a practitioner and start being a CEO?What does it actually look like to scale past a million without burning out?How do I invest in my business when those investments hurt my personal income?When is the right time to rebrand, and what problem should it actually solve?...this one's for you.This episode is brought to you by:Copper is the CRM that helps agencies attract more clients, streamline communication, and deliver projects effortlessly. Exclusive to listeners of the podcast, Copper is offering 15% off any annual plan with promo code AGENCYDARLINGS at copper.com/agencyChapters:(00:00:00) Intro & Meet Lauryn WarnickVillain Branding's journey to seven figures and the 2% of women-owned businessesWhy Melissa considers Lauryn one of her best collaboratorsThe importance of finding advisors who don't have anything to prove(00:05:59) The Three Eras of Building an AgencyFreelancer era: saying yes to everything, everything feels urgentCollective era: pulling in talented peers, still not quite the leaderConsultancy era: running an actual business with systems and accountabilityWhy "era-ing" your 10-year business isn't silly, it's necessary(00:11:38) The Identity Shift from Strategist to CEOWhy your career identity might be holding your agency backThe difference between starting a business in your 20s versus your 30s and 40s"I never want to be in the room where I'm the smartest person"Building systems that make it impossible to slip back into day-to-day work(00:21:50) From Scarcity to Right: The Mindset ShiftMoving from "more, more" to "right, right"Being confident saying who you're NOT for anymoreThe temptation to grow the way you're "supposed to" vs. what's right for your businessWhy "do no harm" matters as you scale(00:31:36) Building Trust in Yourself as a FounderThe pressure of having your husband quit his job to work in your businessImposter syndrome around calling yourself a CEOWhy thinking about what you'd do if it didn't work out actually builds confidenceListening to external validation when internal belief is shaky(00:39:19) The Rebrand: When Your Brand Lags Behind Your BusinessHow to know when a rebrand is actually necessary (not just "everyone else is doing it")When your audience shifts but your story hasn't caught upThe workarounds that signal your brand isn't working anymoreWhy your brand has to be bigger than you when you're selling to enterprise(00:46:30) Investing in Your Business When It HurtsThe reality: you probably made more money before you hit a millionYear one investment: operations and systems (not sexy, but crucial)Year two focus: revenue generation after the foundation is builtWhat to do when your first investment doesn't pan out(00:56:50) What Villain Wants to Be Known ForMaking brand useful at scale, measurable, embedded in business, not theoreticalBrand as operational leverage, not just a marketing thingWhy agencies need to tie their work to ROI (especially now with AI)"Less is more. Do a thing really well, then get rid of the rest."Want To Dive Deeper On These Topics?Episode 35: Become the CEO of Your Life with Amanda GoetzApply to join our exclusive Agency Darlings Slack Community: agencydarlings.com/communityJoin our agency advice column: agencydarlings.myflodesk.com/signupConnect with Lauryn:Villain Branding: villainbranding.comLinkedIn: linkedin.com/in/laurynwarnickInstagram: instagram.com/lauryn.warnickConnect with Melissa & Meredith:Waverly Ave: waverlyave.comInstagram: instagram.com/waverlyave.coLe Chéile: lecheile.co/contactInstagram: instagram.com/lecheile.co
まだレビューはありません