If you’ve ever hired someone you thought was “the one,” only to watch your team unravel behind the scenes, this episode will feel like a deep exhale. Today, we’re sitting down with Natasha Golinsky, the powerhouse founder behind On Purpose Projects, to talk about the part of agency ownership that most founders quietly struggle with: building a reliable team you can actually trust.

Natasha is known for her non-bullshit, radically practical approach to leadership — the kind that comes from a decade of running a full-stack development agency, managing a 100% contractor team across time zones, and surviving real life: divorce, single-income seasons, motherhood, and a breast cancer diagnosis that changed everything. She’s lived the founder reality that so many women-owned agencies face but rarely talk about out loud: the exhaustion, the pressure to hold everything together, and the fear of letting go of control when the business depends on you.

In this conversation, she walks us through the exact hiring and team-building method that has given her something almost unheard of in agency life: ten years with zero turnover — not one contractor has ever quit. It’s not luck. It’s not magic. It’s not “manifesting the right people.” It’s a system. A sharp one.

You can get Natasha’s complete hiring system and learn how to find, interview, hire (and fire) virtual contractors like a pro at

https://onpurposeprojects.gumroad.com/l/virtualcontractorsgameplan

If you’ve ever wondered…

• Whether the people you're hiring are the right fit or just the easiest to find

• If your contractor team needs a real system for accountability and expectations

• What it would take to finally delegate yourself without everything falling apart

…this one’s for you.

This episode is brought to you by:

Copper | Get 15% off any annual plan with code DARLINGS at https://copper.com/agency

Chapters:

(00:00:00) The Real Challenge of Building a High-Performance Team

(00:05:18) Natasha’s Hiring Method: From 100 Applicants to the Perfect Fit

(00:22:42) Filtering for the Right People and Setting Expectations That Actually Work

(00:31:40) How To Set Expectations When Your Processes Aren’t Perfect (Yet)

(00:37:12) The Two Non-Negotiables Every New Agency Owner Needs in Place

(00:41:20) Stepping Out of the Doer Role and What It Really Takes to Let Go

(00:50:56) Finding Your Number Two: Letting Them Lead and Loving the Result

Connect with Natasha:

• Website: https://onpurposeprojects.com

• LinkedIn: https://www.linkedin.com/in/natashagolinsky/?originalSubdomain=ca

• Facebook: https://www.facebook.com/natashacgolinsky/

• YouTube: https://www.youtube.com/@natashagolinsky-onpurposep2435

• Upwork: https://www.upwork.com/freelancers/~01a1f03fb7162975e1

Want To Dive Deeper On These Topics?

• Natasha’s Hiring Process Course: