In the third episode of Feeling Content, Shaun Taylor sits down with Kofi Richards, founder of Shapeshifter Performance, to explore the intersection between elite athletic performance and building a brand through content, without becoming an influencer.

Kofi shares his journey from starting out with no clear blueprint to building a performance coaching business that works with footballers and athletes at all levels. He talks openly about the challenges of growing a brand without falling into the influencer trap, the balance between chasing engagement and driving real business results, and how his approach to content has evolved over time.

The conversation dives into the power of consistency, developing a personal brand alongside a business, and learning how to use content not just for visibility, but to build trust and long-term client relationships. Kofi also reflects on stepping outside his comfort zone, from filming in busy gyms to becoming the face of his brand, and why personality plays a bigger role than people think.

An honest and practical episode for anyone looking to grow a business through content, build a personal brand with purpose, or find the balance between visibility and value.

Shapeshifter Performance: https://shapeshifterperformance.com/ Kofi's Insta: https://www.instagram.com/shapeshifter.performance/

CONNECT WITH SHAUN

Loft One12 Official website: https://www.loftone12.co.uk/ Connect with Shaun here: https://www.linkedin.com/in/shauntaylor1/