#021 – Cory Sherman – Mastering Negotiation & Thriving in a Skills-Based Market
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#021 – Cory Sherman – Mastering Negotiation & Thriving in a Skills-Based Market
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In this episode of Coffee & Closings, Ethan sits down with Cory Sherman, a Durham-area REALTOR® with Keller Williams, to dive into the skills that truly matter in today’s market. Cory shares his journey from the beer and wine industry into real estate, closing over $75 million as a solo agent, and developing a powerful negotiation framework in partnership with leadership coach Dr. Sam Bear. They unpack why negotiations are more important than ever, how agents can handle conflict with confidence, the future of the industry, building a lean but mighty team, and how AI is transforming the way agents work. They also talk fatherhood, entrepreneurship, reinvention, and the honest highs and lows of being a full-time agent—all while enjoying Carolina Coffee Company’s Carolina Christmas Blend.