Bryn and I sat down to talk about building in public—the double-edged sword of showing your process, making mistakes out loud, and figuring out when it's actually strategic versus when it just feels like throwing spaghetti at the wall.

I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT

Building in public isn't about having all the answers—it's about being the cruise director, not the professor.

SKIM THE SCRIPT

– What "building in public" actually means (it's not just posting once and disappearing)

– Why behind-the-scenes content works

– The double-edged sword of looking indecisive vs. being transparent about your process

– When building in public actually makes sense for your business

– How to build in public without it turning into "watch me throw spaghetti at the wall"

– The difference between being an expert and being an observer in your content

– Why perfectionism can make building in public helpful (or anxiety-inducing)

– How to use building in public to showcase your expertise, not undermine it

– The cruise director analogy: leading and following at the same time

– Why you need both the thousand-foot view and the in-the-moment emotions

– Document everything, make meaning of it later (it'll still feel live)

– You can control the timeline—you don't have to share in real-time to build in public

– Bingeable content vs. drip-fed content (both work, just pick your approach)

– Why the best build-in-public content invites conversation without needing people to tell you what to do

WHERE TO FIND BRYN

• @greyandgoldcreative on Instagram
• Join Bryn’s newsletter for updates!

MORE FROM HELLO & CO

• Stalk the entire episode lineup of I Don’t Know Who Needs To Hear This
• Visit my website at hellococreative.com
• Follow @idkwhoneedsthispod on Instagram
• Find me on Instagram
• Follow me on Threads (you’re welcome in advance)