#02 Reading the Room: How Expertise-Based Businesses Lose the Room Before They Ever Build the Website
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#02 Reading the Room: How Expertise-Based Businesses Lose the Room Before They Ever Build the Website
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You can see it happen in real time at a conference. The face goes polite and blank. They nod, say "oh, interesting," and pivot the conversation somewhere else. And you walk away thinking it went fine.
That's the translation gap, live and unfiltered. And it's the same reason your website isn't converting.
Alyssa Sangalang, web designer and brand strategist for expertise-based personal brands, just got back from a conference in Florida, and one thing she couldn't stop thinking about had nothing to do with the sessions.
It was watching how people (and herself!) introduce themselves, answer "so what do you do?"...
And either land it or lose the room entirely.
In this episode, you'll learn:
- Why losing the room doesn't mean you're less qualified, and what it actually looks like when it's happening to you
- What a working translation looks like in a real conversation, and the exact moment you know it's landed
- Why every in-person conversation about your work is live, unfiltered data that no analytics dashboard can give you
- How to use what happens in a room to close the gap on your website, your About page, and your content
Work with Alyssa & Contrast Collective
Find out where your translation is breaking down: Take the Trust Gap Finder Quiz, free and under five minutes. TAKE THE FREE QUIZ
Made to Order (formerly known as The Espresso Shot) is Contrast Collective's signature offer for experts who are done guessing. Whether you want to do this together or hand it off to a web design strategist entirely, there's a version built for where you are right now. Join the waitlist for the first access to the next cohort and save $500.
→ JOIN THE MADE TO ORDER WAITLIST
Follow Alyssa:
Instagram: https://www.instagram.com/contrastcollective.co/
LinkedIn: https://www.linkedin.com/in/alyssacg/
Substack: https://alyssasangalang.substack.com/
Website: https://contrastcollective.co
If this resonated, share it with one person who needs to hear it. Just one. And if you're listening on Apple or Spotify, a rating or review helps more people find the show.
See you next episode!