Hi friends, Alex and Grace here! In this episode, we're diving into practical, no-fluff strategies to kickstart your marketing in your first year of business. Whether you're just getting started or feeling overwhelmed, we've got real-world tips to help you build visibility, attract local clients, and grow confidently without overthinking every post.

In this episode:

• Why focusing on Google and local SEO is your first step to discovery
• How to leverage reviews to boost search rankings and trust
• Why consistent engagement beats viral content every time
• Practical social media tips for organic growth on Instagram, Facebook, and TikTok
• The importance of showing the human side of your creative business
• Tools like Canva for easy content creation and scheduling
• The strategic role of vendor collaborations and local community groups
• Why paid ads aren’t your first priority but can be a future step
• How to create content that resonates by sharing behind-the-scenes and client experiences

Resources & Links:

• Jordan Dooley’s Story Visuals Course – Instagram strategies for stories & carousels

Extra tips from us:

• Show up as yourself. Authenticity drives trust and conversions.
• Focus on building relationships with vendors and community groups for ongoing referrals.
• Don’t get stuck on feed perfection—share behind-the-scenes, process, and personal stories.
• Consistency and engagement are the secret sauce; virality is a bonus, not the goal.
• Use free tools and resources to stay consistent without overwhelm.

Remember, this game is a marathon, not a sprint. Prioritize foundational strategies like Google & reviews, be consistent in showing up, and let the right clients find you naturally. We can’t wait to hear about your first wins!Y'all got this — keep showing up with heart, and the clients will come. Talk soon!

Send us burning questions, topic ideas, and things you’re loving about the podcast!

Connect with Alex & Grace:

• Alex - Instagram
• Alex - Website
• Grace - Instagram
• Grace - Website
• The Content Club: For Photographers
• The Creative Table: For All Creators

Education:

• Grace - 1:1 Coaching
• The Beginner Photography Blueprint

Must-Have Systems

• Website - Pixieset
• CRM - Honeybook

Arisa Haus Creative Marketing Agency

Grace & Andrew Cacho provide clarity to businesses and personal brands by means of Brand Message Clarity, Audits, Brand Strategy, Content Creation, Photo & Video, Web Design, and Social Media Management.