“Over the last five years, we’ve helped 10 local selling agents buy their own homes — and that trust doesn’t happen by accident.” — Will Hosking

The Northern Beaches look simple from the outside — great lifestyle, strong demand, limited supply. But beneath the surface, it’s one of Sydney’s most nuanced markets.

Chris Bates is joined by Will Hosking, co-founder of PMC Property Buyers, to break down how the Northern Beaches really trade and why local knowledge beats broad coverage every time.

Will shares his journey into buyer’s agency, why PMC splits the beaches into micro-markets, and how transport, flood risk, topography, and density changes influence value across Manly, Brookvale, Dee Why, and Pittwater.

They also unpack common buyer mistakes, why clarity matters more than speed, and how lifestyle-driven demand from families and downsizers is reshaping prices.

00:00 — Introduction and Background

01:51 — Meet Will Hosking: Journey into Real Estate

04:26 — The Evolution of PMC and Specialization

05:35 — Understanding the Northern Beaches Market

10:12 — Challenges and Opportunities in the Northern Beaches

17:45 — Future Developments and Market Dynamics

21:06 — Building Strong Agent Relationships

30:22 — Client Success Stories and Final Thoughts

Will Hosking is a co-founder of PMC Property Buyers and has been advising buyers for over 15 years. He entered the industry after a firsthand experience with off-the-plan investing highlighted how easily buyers can be misled without proper representation.

Will began his career as a buyer’s agent in 2010 before launching PMC in 2014 alongside business partner James Figman. Today, PMC operates across the East Coast, with a deep specialisation in Sydney’s Northern Beaches.

Under Will’s leadership, PMC has built a patch-based model, dividing the Northern Beaches into micro-markets to deliver sharper pricing insight, stronger agent relationships, and better buying outcomes. Notably, PMC has helped multiple local selling agents—including agency principals—buy their own homes, a testament to their market credibility and trust.

• Will’s LinkedIn
• PMC Website
• PMC’s LinkedIn

• Business Webpage Link - https://
• Phone: 0489 913 227
• Email - hello@alcove.com.au
• Socials:
• LinkedIn (Alcove) - https://www.linkedin.com/company/alcovemb
• LinkedIn (Chris) - https://www.linkedin.com/in/christopherbates/
• Instagram - https://www.instagram.com/alcove.au

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