#010 Pertinent skills needed for effective strategic communications
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#010 Pertinent skills needed for effective strategic communications
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このコンテンツについて
Join us as we unpack the skills and attributes to consider for a strategic communications function.
Investor relations
[0:20] Difference between IR & financial PR or financial communications.
[1:30] Where to find skilled, experienced IR experts & practitioners.
[15:50] What are you doing as an industry to enhance skills in IR?
Internal communications
[3:00] Popular term for internal communications? What skills are required to mobilise employees?
[12:50] How to upskill internal communications employees. Is digital communications experience required? Does Aprio provide guidance to clients who have internal communication roles?
Crisis communications & reputation management
[5:27] What skills are involved from a crisis perspective to be wise council when a crisis emerges?
[12:48] Often crisis communication & reputational management is focused on helping clients navigate real-life issues, but for Aprio Credence the work ideally starts long before it hits the fan. More about ensuring that an issue is never transformed into a real-life crisis.
Digital communications
[8:50] Specialist digital communications skills are in demand. Presumably content skills are still core. More about the ideal skills required to succeed as a digital specialist.
[10:57] When building a digital team do you look for a tech savvy person without content experience or someone who is experienced?
[24:00] Is there movement towards being more personal or face to face communication? Is there resistance towards the world of big tech dominating our lives?
[25:50] Do we need to embrace digital communications?
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