What happens when the thing you built… isn’t what people actually need anymore?

Joey Marcus sits down with Erin Schirack, founder of High Society, to unpack what it takes to build, pivot, and lead in a world full of noise.

From her early days as a fitness instructor to launching a digital platform during COVID, Erin found success quickly. But instead of holding onto what was working, she made a harder decision—she evolved.

This conversation dives into:
• Why businesses miss the moment to pivot
• The shift from access → connection → trust
• What brands get wrong about “wellness”
• Building a business that aligns with how you operate

This isn’t just about fitness or entrepreneurship.

It’s about recognizing the signal… before it’s too late.

Because the misfits aren’t rare… They’re among us.

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CONTACT Erin Schirack

Email:

· Erin@wearehighsociety.com

Website:

· https://www.wearehighsociety.com

Instagram:

· https://www.instagram.com/erinschirack/

· https://www.instagram.com/wearehighsociety/

Linkedin:

· https://www.linkedin.com/in/erin-schirack-17b90416/

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ABOUT MISFITS AMONG US:

Misfits Among Us is a conversation-driven podcast exploring how people develop their beliefs, identities, and worldviews through life experiences. Each episode focuses on real conversations about identity, reinvention, trauma, success, and personal growth.

No talking points. No safe lanes. No topics off limits.
Because the misfits aren’t rare. They’re among us.

If you are if you know someone who has a great story and lived a great life, please reach out. Misfits would love to chat!

· misfitsamonguspodcast@gmail.com

Find us everywhere:

Apple Podcast

· podcasts.apple.com/us/podcast/misfits-among-us/id1874680505

Spotify

· open.spotify.com/show/3pn5swLhuTnRDL4TeiPXq3?si=03bed449dc2547ba

TikTok

· tiktok.com/@misfitsamonguspodcast

Instagram

· instagram.com/misfitsamonguspodcast