Jacob Cass is a brand designer, strategist, educator, podcaster, business coach, community builder, flamingo enthusiast and the founder of JUST Creative, an award-winning branding & design consultancy that doubles as an industry-leading blog.

Jacob helps grow brands strategically and has worked for clients such as Disney, Nintendo and Jerry Seinfeld however he is now focused on bringing this global brand experience to smaller businesses.

For Jacob, design is a lifelong journey of continuously honing his craft, as well as empowering other fellow designers & entrepreneurs to build on theirs.

JUST Creative was created to help businesses & individuals Stand The Flock Out™ in saturated markets.

JUST Creative is an award-winning branding agency, industry-leading blog and vibrant creative community and we help brands Stand The Flock Out™.

Specializing in Brand Strategy, Identity Design, and Growth, JUST Creative caters to individuals and businesses with a bold streak — those who ‘Dare to Flair’.

Find Jacob:

Website: https://justcreative.com/

Facebook: https://www.facebook.com/justcreativedesign

Twitter: https://twitter.com/justcreative

LinkedIn: https://www.linkedin.com/in/jacobcass/

Instagram: https://instagram.com/justcreative

Affiliate Links:

Webflow: https://try.webflow.com/1p91anb2byd3

Bloom: https://bloom.cello.so/hXX9A7c0zQc

Chapters:

00:00 The Journey into Design

08:45 Agency Life and Strategic Growth

17:05 The Evolution of Brand Strategy

24:43 Digital Products and Monetization Strategies

36:06 Navigating Product Development and Collaboration

38:54 The Journey of a Creative Drifter

41:21 The Rise and Fall of a Successful Blog

43:39 Adapting to SEO Changes and AI Influence

48:46 The Future of SEO in an AI-Driven World

55:35 Building the Brand Builders Alliance

01:00:05 Balancing Value and Pricing in Community Building

01:05:26 Future Plans and Ongoing Projects

Takeaways:

- Jacob's journey into design began with a high school career advisor.

- He transitioned from agency life to understanding brand strategy.

- The importance of digital products and workshops in his career.

- SEO changes significantly impacted his business model.

- Building a community requires understanding the audience's needs.

- Over-delivering can lead to burnout in community management.

- The Brand Builders Alliance focuses on community, resources, and mentorship.

- Jacob's past ventures taught him valuable lessons about business.

- He emphasizes the importance of personal branding and unique value.

- Future projects include a major summit and continued community growth.