In this episode, Andy and Irina discuss their organic content strategy, focusing on the process of onboarding new clients and creating a comprehensive content plan. They outline a three-phase approach: strategy creation, style guide development, and content execution. The conversation emphasizes the importance of a long-term commitment to content creation and the need for a clear understanding of client goals and expectations.

Keywords

content strategy, client onboarding, organic content, strategy creation, style guide, content execution, long-term commitment, client goals, content plan, video production

Takeaways

• Our content strategy is built on a three-phase approach.
• The first phase involves creating a detailed strategy for clients.
• We emphasize the importance of understanding client goals.
• A style guide is developed in the second phase to ensure consistency.
• Content execution begins in the third phase, using established templates.
• Long-term commitment is crucial for successful content creation.
• We tailor strategies specifically to each client's business needs.
• Client feedback is integral to refining our content strategy.
• We aim to educate and build trust with our content.
• Our process includes regular check-ins to align with client goals.

Links & resources

• Try Cosmo (Free AI Marketing Assistant): https://moonwardmedia.com/cosmo-access/
• Download our video funnel guide https://bit.ly/42mibqz
• YouTube channel: https://www.youtube.com/@MoonwardMedia