Amiad Soto is the co-founder and CEO of Guesty, one of the most recognized property management software platforms in the short-term rental industry. His journey started in Tel Aviv, where he and his brother Koby launched the company more than a decade ago, before taking it through Y Combinator in Silicon Valley. Under his leadership, Guesty has grown into a global player, shaping the way property managers and hosts scale their businesses across markets worldwide.

Our conversation dives into Guesty’s growth story, the lessons learned along the way, and what’s next for the short-term rental industry.

In this conversation, we discuss:

• Amiad Soto’s journey from a side project with his twin brother in Tel Aviv to scaling Guesty into a global property management platform.
• Key lessons from Guesty’s time at Y Combinator and how that experience shaped the company’s growth.
• Why short-term rentals are a core part of hospitality and how the industry has evolved over the past decade.
• The challenges of scaling technology across fragmented, international markets and Guesty’s approach to solving them.
• How Guesty builds tech for real-world operators, from streamlining daily operations to enabling smarter, data-driven decisions.
• Amiad’s perspective on leading through change while building customer trust and strong team culture.

Explore more:

• Guesty Property Management Platform [https://www.guesty.com]. Explore how Guesty supports property managers with end-to-end solutions.
• Connect with Amiad Soto, Co-founder & CEO of Guesty, on LinkedIn [https://www.linkedin.com/in/amiadsoto].

Resources

• AJL Atelier – Global STR Consulting [https://www.ajlatelier.com]. Led by our host Simon Lehmann, AJL Atelier is a boutique advisory firm helping professional hosts, property managers, and investors succeed in the short-term rental industry.
• Connect with Simon Lehmann on LinkedIn [https://www.linkedin.com/in/simon-lehmann-8375753b/]

Stay connected:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/str-global-unlocked-with-simon-lehmann-unfiltered/id1842946960
• Spotify: https://open.spotify.com/show/3kke4wOx0tNv0duq9MMWtO
• Youtube: https://www.youtube.com/playlist?list=PLWVkmUOkmhSHcFjzi28AhaQNR98vaG65O
• Website: https://www.ajlatelier.com/podcasts
• Newsletter: https://str-global-unlocked.beehiiv.com/