When we heard the whistle, we came running. Just like a good marketing hook.

This episode of Market Like a Parent (& Parent Like a Marketer) is all about marketing hooks, what constitutes a good hook, how you can engineer good hooks in your marketing and how you can use them to get more eyes on your brand, get more people and leads into your business, and stop the scroll to get attention no matter where you are.

You’ll Hear:

• The story behind my family whistle
• The importance of hooks in marketing and parenting
• Classic headline examples that balance curiosity and benefit
• Pattern interrupts and why they work
• The power of personalization
• Testing and optimizing hooks for better results

Resources:

• Transcript: https://www.dwcopy.com/market-like-a-parent-004
• Free gift! Danielle’s Subject Line Shortcuts: https://www.dwcopy.com/subjectlines/
• Episode 2 for more about pattern interrupts and a/b testing: https://www.dwcopy.com/market-like-a-parent-002/

What powerful hook with curiosity and benefits are you going to try in your marketing? How do you get your kids' attention when they're stuck in their screens? Share your thoughts in the comments and continue the conversation.

Let’s Connect

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• YouTube: https://www.youtube.com/@daniellekweil

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