The faster you bump your head on the coffee table, the faster you learn how NOT to do it again. In this episode of Market Like a Parent (& Parent Like a Marketer), we explore how deliberately making mistakes is the key to growth both in parenting and marketing. By embracing experimentation, making mistakes, and adopting a growth mindset we can both raise independent kids and build a successful business.

You’ll Hear:

• The importance of experimentation in business and parenting
• Personal stories about letting kids learn through mistakes (head bumps, playgrounds, and independence)
• The difference between a fixed mindset and a growth mindset
• How childhood praise and criticism shape our willingness to take risks as adults
• The value of A/B testing in marketing and how it mirrors the trial-and-error of parenting
• Real-world examples of business leaders who launched imperfectly and learned quickly
• Why rewarding effort (not just results) leads to more learning and confidence
• The 80/20 rule for testing in business
• Letting go of the fear of failure and reframing mistakes

Resources:

• Transcript: https://www.dwcopy.com/market-like-a-parent-003
• "Mindset" by Carol Dweck

What are you going to test next in your business or your parenting? Share your thoughts with Danielle!

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