If the thought of email marketing makes you feel a little gross inside, this episode is for you.

The good news? If you're worried about being annoying to your customers, that's actually proof you wouldn't be. People who genuinely care about their customers are almost always the ones who are naturally good at email marketing.

In this episode, Bethany breaks down why email marketing for local food businesses looks nothing like the spammy stuff filling your junk folder, and what it can look like instead.
She covers the three biggest myths that keep food business owners away from email, why local sellers have serious unfair advantages that most online businesses would kill for, and what happened when a local food truck owner lost hundreds of dollars in sales because Facebook's algorithm had a bad day.

If you want consistent sales without crossing your fingers every time you make a post, this one is for you.

Topics covered:

• Why worrying about being annoying is actually a green flag
• The homegrown tomato analogy that reframes everything
• Three myths about email marketing, busted
• Why perishable products and email are a perfect match
• What good email actually looks like for a local food business
• The real story behind a 55,000 person list with a 60% open rate

Grab the free starter pack and get your email list set up at bethanyarcher.com/start