#002: Podcast Marketing 101 - How to Launch Your First or Next Podcast
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#002: Podcast Marketing 101 - How to Launch Your First or Next Podcast
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In this episode, we cover all aspects of launching your first (or next!) podcast so that you start off with success. We discuss building your podcast's foundation, including choosing your topic, niche, and podcast title; how to create compelling podcast artwork; determining your podcast's format and length; which equipment (and software!) to use to develop a top-notch podcast; recording and editing your podcast; and leveraging your podcast as a lead magnet. Fair warning: we go DEEP into a tangent about how to use poetic devices to create a knockout podcast title.
Podcasting Resources Mentioned in This Episode:
- Podcast Titles: AM Institute Headline Analyzer
- Audio Editing: Audacity
- Hosting: Spotify for Podcasters
- Email Marketing: ConvertKit*
- Transcription: Otter.ai and Descript
- Creating Community: Patreon
Other People/Resources Mentioned:
- Mai-kee Tsang
- Lisa Simone Richards
- [Full Text] James Joyce's Ulysses
- [Blog Post] How to Create a Brand Identity for a New Business
*This is an affiliate link. If you make a purchase from this link, we will earn a commission at no additional cost to you. We only promote brands and companies whose products we have tried, like, and can vouch for.