Welcome back, babes, to The Jillian Murphy Show! The online coaching space has radically changed, and the era of buying into vanity metrics is officially dead. Today, I am sitting down with my amazing friend and powerhouses founder of the VA Leadership Academy, Breanna Cain, for an unhinged conversation that you cannot afford to miss. We are diving deep into the massive shifts happening in mentorship, why consumers are bringing way more discernment to the table, and how to stop outsourcing your power to someone else's big following.

Topics Covered:

• How Bre used strategic identity work to scale from sixty-six dollars to massive months.
• The expensive hiring mistakes both hosts survived while learning hard lessons about discernment.
• Why outsourcing your power to celebrity internet coaches will instantly stunt business growth.
• The definitive end of the influencer coach era as consumer habits shift completely.
• What fake likes and empty comment sections reveal about popular online industry figures.
• Geographic location does not hinder your ability to build a massive global community.
• Your personal style can become a powerful brand anchor that sparks organic sales.
• The bold media company evolution that required making an unapologetic broadcast television ask.

“Every challenge and bump in the road that I go through is happening for me and not to me ” – Breanna

CONNECT WITH BREANNA:

Instagram: @heyitsbrecain

Website: www.valeadershipacademy.com

CONNECT WITH JILLIAN

• Connect with me on IG @thejillianmurphy
• Get The Magnetic Messaging Makeover™
• Learn to create Stories That Sell $27