What if the skills you’ve already mastered in a traditional job were enough to build a profitable, flexible business from home?

In this episode of the Inventive Journey Podcast, host Devin Miller sits down with Haylee Gernert, an online business manager who transformed her career from dental office operations into a thriving virtual business. Haylee shares how she leveraged real-world experience—organization, communication, systems thinking, and client care—to create a sustainable work-from-home career without hype, hustle culture, or burning out.

Haylee’s journey began in Northern California, where she entered a dental assisting program straight out of high school. Within days of graduating, she was earning an income while many of her peers were just beginning college. Over the next 15 years, she worked her way through nearly every role in the dental office, from chairside assisting to office management. Along the way, she developed a deep understanding of operations, conflict resolution, and how to make people feel supported—even in high-stress environments.

As life changed and family priorities grew, Haylee began searching for a way to work from home. That search led her to the emerging world of virtual assisting. In the early days, virtual assistants were often former executive assistants or office managers working remotely long before it became mainstream. When COVID accelerated the shift to remote work, demand for skilled virtual professionals exploded.

Haylee joined an agency to gain experience and structure, but soon realized she was capable of more than task execution. She wasn’t just checking boxes—she was solving problems, building systems, and thinking strategically. With the encouragement of mentors and clients, she began transitioning into higher-level work as an online business manager.

In this conversation, Haylee breaks down the differences between virtual assistants and online business managers, the pros and cons of working with agencies, and how to know when it’s time to raise rates or step out on your own. She also shares candid lessons about setting boundaries, advocating for your value, and learning to fire clients when necessary.

You’ll also hear Haylee’s advice for anyone starting a service-based business today, including why networking is one of the most underrated growth tools and how listening—really listening—can shape your offers more effectively than guessing ever could.

This episode is a must-listen for professionals considering virtual work, freelancers looking to level up, or business owners curious about how online operators actually help companies scale.

To chat about this one-on-one, grab a free consult at strategymeeting.com