South Florida radio legend, cultural ambassador, and host of the THAT PART podcast, Papa Keith, joins Sizwe C on What They Do? for an unfiltered masterclass on heritage, media hustle, and raw industry truths. Born in Brooklyn with deep Trinidadian roots, Papa Keith breaks down his legendary path from underground stations like Mixx 96 and The Luke Show straight to dominating afternoon drive-time on 103.5 The Beat. Fresh off his massive transition into a national leadership role with iHeartMedia, Keith drops crucial blueprints on navigating pop culture, building audience loyalty, and the survival of radio in a streaming era. The dialogue takes a riveting turn as he critiques the modern execution of Miami Carnival and shares the driving passion behind his deep community public service.

• The Caribbean-Hip Hop Crossroads: Papa Keith details how his Trinidadian heritage fueled his vision for Island Beat, bridging the gaps between Reggae, Dancehall, Soca, and mainstream American Hip-Hop.
• The Reality of the Airwaves: A raw look at what it truly takes to break into corporate radio, command a major media market for over two decades, and transition into national brand partnerships.
• Critiquing Miami Carnival: A thought-provoking, constructive analysis of the current state of Miami Carnival, highlighting structural gaps and the blueprint required to elevate its future inclusivity.
• Influence as a Weapon for Change: Inside the creation of People Matter Fest and his work with Guitars Over Guns, proving that true media power is measured by community safety and youth mentorship.

This episode spans eras of media and music history, breaking down the impact of iconic selectors, local pioneers, and global chart-toppers:

• Miami Radio & Club Pioneers: DJ Waggy T, Luther "Uncle Luke" Campbell, DJ Nasty, Darnella Dunham, Soul Syndicate, Renegade, and the Soca Bashford Crew.
• Global Megastars & Crossovers: Burna Boy, Doja Cat, Lil Wayne, Drake, Kendrick Lamar, Flo Rida, Pitbull, XXXTentacion, Mary J. Blige, and DMX.

• Follow Guest: @papakeith | Check out the Papa Keith Podcast
• Support the Cause: Learn more about arts-based mentorship and youth recording spaces at Guitars Over Guns.
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