She was doing telehealth before telehealth even existed… 🤯In this episode of The BC(BAes) Podcast, Jordan and Melina sit down with Emaley McCulloch, Chief Clinical Officer at Motivity, to unpack her incredible journey from early ABA pioneer to tech innovator.From taking data as a child 📊 (yes, really), to building autism programs in Hawaii and Tokyo, to creating one of the first ABA training video platforms, Emaley has been shaping this field for decades.Now, she’s helping lead one of the most impactful ABA data and practice management platforms in the game — and giving us a behind-the-scenes look at how technology is transforming behavior analysis.This episode is a must-listen if you’ve ever wondered:🧠 How did ABA evolve into what it is today?💻 Can technology actually improve clinical quality?📈 How do we scale services without losing the human side?⚖️ Are we drifting away from the roots of the field?This conversation is equal parts history lesson, inspiration, and future roadmap for ABA professionals.⏱️ Episode Timestamps00:00 – Meet Emaley McCulloch (Motivity CCO)01:05 – Getting into ABA on purpose (not by accident!)01:30 – Early experiences supporting individuals with disabilities02:30 – First exposure to autism & behavior modification03:50 – Learning ABA in the 90s (and how much has changed)05:30 – College, career path & early field experiences06:20 – Marriage, life pivots & unexpected directions07:15 – Moving to Hawaii for adventure 🌺08:00 – Becoming a district autism specialist08:40 – The impact of the Felix Consent Decree09:00 – Opening a school for autism in Hawaii09:10 – Expanding services to Tokyo, Japan 🇯🇵09:50 – Early telehealth using cameras & remote supervision (way ahead of its time)10:50 – The birth of online ABA training content11:30 – Starting Autism Training Solutions12:30 – Growing to 600+ organizations13:15 – Acquisition by Relias & shifting roles14:00 – Joining Motivity & returning to ABA roots14:45 – Reflecting on 30 years in the field15:10 – Being a pioneer in ABA technology16:00 – Is ABA shifting back to clinician-led roots?17:00 – How insurance funding changed the field18:00 – The reality of admin burden in modern ABA19:00 – Why going independent isn’t always “freedom”19:30 – The role of technology in scaling ABA services20:00 – Rapid growth of the ABA field (and challenges)20:30 – Online training & accessibility in ABA21:00 – How tech supports clinicians & families21:30 – The vision behind Motivity22:00 – NIH funding & building research-backed tech23:00 – Creating data-driven clinical tools24:00 – Why data collection must connect to billing & reporting25:00 – Building an all-in-one ABA platform26:00 – Scaling from startup to 60+ employees27:00 – Favorite Motivity features from a clinical perspective28:00 – Using data to support staff performance & quality🧠 Topics We Cover✔️ The evolution of ABA from the 90s to today✔️ Early telehealth & global autism services✔️ ABA technology and data systems✔️ Scaling ABA services with tech✔️ Insurance & payer impact on the field✔️ Clinical quality vs administrative burden✔️ Training the next generation of clinicians✔️ Inside Motivity’s platform and vision📲 Follow The BC(BAes)Instagramhttps://instagram.com/thebcbaesTikTokhttps://tiktok.com/@thebcbaesYouTubehttps://youtube.com/@TheBCBAes🎧 Listen on Spotify, Apple Podcasts, or wherever you get your podcasts.If you’re a BCBA, RBT, or ABA professional, this episode will give you a deeper understanding of where the field has been — and where it’s going next.🔎 Hashtags#BCBA #ABAtherapy #BehaviorAnalysis #ABAfield #AutismSupport #RBTlife #ABAtechnology #BCBAlife #ABAcommunity #BehaviorAnalyst #TheBCBAes #Motivity