Recorded Live Inside The Toon Room Community

For Episode 3, I sat down with Ed, a veteran creative director, designer, illustrator and storyteller whose career spans Disney, MGA, Spin Master — and yes — the early days of PAW Patrol and the full development scope of Talking Tom Heroes.

Together, we traced his journey from Brooklyn to Disney’s resurgence in the ‘90s, the unexpected birth of the Disney Princess mega-brand, and how toy-driven IP development shaped some of today’s biggest kids’ franchises.

Here’s what we get into:

🏰 The Disney Renaissance from the Inside

How a simple sleepover T-shirt sparked one of the most profitable character branding empires in history — Disney Princess — and the real story behind it.

🎨 Brand-Led Worldbuilding

Why great design must transcend mediums — from shelves to screens — and how the best ideas survive corporate politics.

🚀 From Consumer Products to Animation

How a leap into smaller studios opened creative doors Disney never would — leading to hands-on storytelling, character creation, and full development ownership.

🐾 Almost Leaving Paw Patrol Behind

The story of working on early character development before the series exploded into a global powerhouse.

⚙️ Designing for Story + Play

How Talking Tom Heroes went from concept to 52-episode animated series — and what makes a toy-worthy character instantly iconic.

🌴 Creating Your Own IP

How a childhood connection to Puerto Rico inspired Ed’s original book and character brand rooted in culture, folklore, and identity.

This episode is packed with lessons for anyone who dreams of building worlds — whether inside the system or creating your own.

🔔 Listen. Learn. Join the conversation.

This podcast is recorded live inside The Toon Room — a global guild for animators, composers, storytellers, and collaborators. Want to join future sessions? Come hang out with us at:

👉 thetoonroom.com