Kerri Paizzi is the go-to marketing foodie of South Florida, and also the owner of Flavor South Florida, the biggest restaurant month in the country by area covered.

In this episode of In The Hype Seat, Holly Meyer Lucas sits down with Kerri to unpack how she went from music booking and brand strategy to owning and scaling one of Florida’s most beloved culinary events.

Shot inside the brand-new PodPlus Studios in Jupiter, Florida, this is a masterclass in business strategy, marketing, influencer relationships, and what it actually takes to preserve (and grow) a legacy brand in real life.

From navigating the handoff from original founder Briana Beaty, to rebranding from Flavor Palm Beach to Flavor South Florida, to going viral on TikTok, this conversation pulls back the curtain on every step of Kerri’s journey.

This one’s for the founders, foodies, and future brand builders.

✨ LISTEN IF YOU’RE INTO • Bold female leadership in South Florida • Rebranding with strategy and integrity • Restaurant culture, foodie events, and community building • How to go viral and still stay grounded

⏱️ CHAPTERS 00:00 – Introduction to Kerri and Her Ventures 02:01 – The Journey into Music Booking 06:16 – Navigating the Music Business 14:41 – Taking Over Flavor Palm Beach and Its Impact 23:52 – The Power of TikTok's Algorithm 24:55 – Building Relationships in the Restaurant Industry 27:43 – The Journey to Acquiring Flavor 30:53 – Growing Flavor: A Community Effort 33:35 – The Role of Influencers and Community Support 39:49 – The Challenge of Tasting Every Flavor Restaurant 46:59 – Challenges in the Restaurant Business 49:21 – Competition and Collaboration in Restaurant Events 51:37 – Finding Participating Restaurants 58:36 – Creative Marketing and Unique Promotions

🔗 CONNECT WITH US AND THE GUEST

🌐 Websites: In The Hype Seat – https://www.inthehypeseat.com Flavor South Florida – https://www.flavorsouthflorida.com Holly Meyer Lucas – https://www.hollymeyerlucas.com PodPlus Studios – https://www.podplusstudios.com

📸 Instagram: @flavorsouthflorida – https://www.instagram.com/flavorsouthflorida @kerrip316 – https://www.instagram.com/kerrip316 @holly.meyer.lucas – https://www.instagram.com/holly.meyer.lucas @podplus.studios – https://www.instagram.com/podplus.studios

FAQs

who is kerri paizzi? Kerri Paizzi is a marketing agency owner and entrepreneur based in South Florida. She owns Monarch Marketing and Flavor South Florida.

what is flavor south florida? Flavor South Florida is the region’s premier restaurant month, spotlighting 100+ restaurants across four counties with curated dining experiences at set prices.

🎥 Recorded at https://www.podplusstudios.com

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