Ben and Mike tackle one of grassroots football’s biggest false divides: the idea that fun and development can’t coexist. From debates around training more than once a week and mixed-ability teams, to the realities of repetition, confidence-building and unseen work away from the pitch, they unpack what actually helps kids improve — and enjoy the game more.

The conversation weaves through emotional challenges of coaching your own child, managing expectations of volunteer coaches, the role of parents in development, and why creating the right environment matters more than results.

They also dig into a question that frustrates almost every parent-coach: why your child seems to listen intently to other coaches but completely switch off when it’s you speaking?

Through personal experience and reflection, they explore how familiarity can dilute authority, how unconditional love removes consequences, and how emotion — even when unintentional — changes the way messages land. It’s an honest look at why being both parent and coach is uniquely hard, and why the answer isn’t better instructions, but better awareness.

Benny is 4 years old 💙 and fighting stage 4 high-risk neuroblastoma. His family are raising funds for life-saving CAR-T cell therapy in Rome. Follow his journey: https://www.instagram.com/stand_by_benny/. Donate here: https://www.justgiving.com/campaign/benjaminahmanizad

Football DNA is the ultimate platform for coach and player development: https://footballdna.co.uk/sessions/

Football Discount Kits supplies quality football kits at prices that actually work for grassroots clubs — no nonsense, no hard sell, just reliable teamwear that arrives on time and looks the part on matchday: https://www.discountfootballkits.com/

LoveAdmin takes the admin off your plate so you can spend more time coaching and less time chasing parents: https://loveadmin.com/

Book a call with a VEO expert: https://get.veo.co/iokfootball

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