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Motion design founder Matt Vojacek returns to Marketing by Design to unpack what actually separates memorable creative from forgettable work now that AI can get anyone to "average" in minutes. We dig into why he built Made by Things around story instead of software, the difference between creating and curating, and how the entire quality bar is shifting under marketers' feet. He also breaks down a sales philosophy that has nothing to do with cold calls and everything to do with being a real person over a long horizon. If you market a B2B brand and you're worried about blending in, this gives you a sharper way to think about standing out.

CONNECT WITH MATT

🌐 Website: https://www.madebythings.com

💼 LinkedIn: https://www.linkedin.com/in/mattvojacek/

📚 Book (The Business of Making Things): https://www.amazon.com/dp/B0GVBK9KVC

🎟 Making Midwest: https://www.makingmidwest.com

CONNECT WITH ANDY

🌐 Website: https://www.mmgdesign.net/

💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/

📸 Instagram: https://www.instagram.com/mindfulmilligan/

TIMESTAMPS

00:00 - Intro

02:10 - The book he swore he'd never write

09:30 - "I wanted to make something real"

13:15 - How a dinner for 8 became a Columbus conference

22:40 - The first question every creative asks him

27:05 - The number he hit, and why it felt empty

34:20 - What AI actually changed (and what it didn't)

38:50 - Creating vs curating

44:30 - "AI makes everyone average"

49:15 - Sales is just making friends at scale

54:40 - Seven figures in a backwards hat

TEAM

🎙 Host // Andy Milligan: https://www.linkedin.com/in/mmgdesign/

🎥 Production // MMG Design: https://www.mmgdesign.net/

🤝 Powered by // AMA Columbus: https://amacolumbus.org and our friends at COHATCH (Get 2 free weeks of premium coworking, on us) https://www.cohatch.com/mbd