In this episode, I’m joined by Gina Buckle, a copywriter, brand voice strategist, and self-appointed Queen of Fun. Gina helps businesses inject personality and fun into their messaging without losing clarity or ‘professionalism’.

After years as a busy freelancer saying yes to everything, Gina realised she didn’t really have a business - just a lot of work. That realisation led her to build something intentional: a business designed around what she actually enjoyed doing.

We talk about finding your niche, unlearning hustle culture, and how to redefine success on your own terms. Gina shares what “fun” really means in a brand, how to use it intentionally to attract the right people (and put off the wrong ones). And we discuss the importance of building a business that feels like you.

It’s an honest, energetic conversation about self-awareness, boundaries, mindset, and why fun doesn’t make you any less professional - it makes you more you.

What you’ll learn in this episode

• Why fun and professionalism aren’t opposites

• What finding your niche really looks like in practice

• How Gina has redefined success

• The mindset shifts that help you work less and enjoy it more

• How to find your version of fun and build your brand around it
  

About Gina

Gina Buckle is the founder of Hoot Copy, a copywriting and brand voice consultancy specialising in fun, humour, and personality. She works with businesses of all sizes to help them figure out what their authentic definition of fun is, and shows them how they can reflect this consistently across their buyer journey and marketing activity. She believes that the right brand voice should feel fun, authentic, and easy to sustain, as well as being undeniably magnetic to your audience, and that's exactly what she helps her clients to do.

Follow Gina on Instagram: @gina.hootcopy

Connect with her on Linkedin: Gina Buckle

Visit Gina’s website: https://hootcopy.com/

This podcast is hosted by Fliss Lee, brand coach and founder of Honest Folk, helping founders and freelancers build businesses that work for them.
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