Ep 10 –“Dad, Are You an Alcoholic?” — The Wake-Up Call That Changed Everything with Luke Jones

Double digits, baby! And to mark the milestone, we’re joined by our first ever official Zoom guest — Luke Jones.

Luke is a sober mindset coach on a mission to help men (especially dads) break free from booze and reconnect with the life they actually want to live. We chat about the slow creep of drinking habits, the moment his young son asked, “Dad, are you an alcoholic?” and how mindset work gave him the tools to flip the script on his whole life.

This episode is packed with real talk on identity, coping mechanisms, parenting sober, and why you don’t need to hit ‘rock bottom’ to realise alcohol just isn’t serving you anymore.

In Episode 10, we chat with Luke Jones, a mindset and sobriety coach with a brilliant story and a heart-led mission. He shares how his drinking habits shifted from social to self-soothing, what finally sparked his decision to go sober, and how he now supports other men—especially dads—on the same path.

Expect:

• The power of mindset work in sobriety
• How being a parent changes the game
• From social pints to secret pre-drinks—recognising the subtle shift
• That terrifying but necessary conversation with his son
• The joy (and clarity) of sober rugby games and darts nights
• The huge identity shift that happens when you take booze out of your life

And of course, some classic Bobby & Betty waffle about turning 30-something, creative outlets, and keeping each other (mostly) sane.

1. You don’t have to hit rock bottom to stop drinking. Luke’s story proves that real change can come from moments of clarity, not collapse.
2. Mindset is everything. Doing the inner work helped Luke build resilience and reframe his relationship with alcohol.
3. Sobriety gives you a new identity—but that shift can feel scary. Especially when your old one was built around booze.
4. Your kids see more than you think. And sometimes, they’re the ones who say the thing that changes everything.
5. You’re allowed to want more. More presence, more energy, more pride in yourself—and yes, more darts without hangovers.